Photography Business Cards
Today I picked up my new business cards, what do you think?
Now quite a bit of thought went into these cards, which I’m proud to say I designed myself using photoshop.
Front: I believe all photographers business cards should have an image on them, I mean why have just words, pictures of equipment, a strip of film or something like that, you’re a photographer so use this opportunity to show of your work. I used on of my favourite images and one I have received a lot of positive feedback on, not to mention becoming a finalist in a competition I had entered it in. I kept the information on the front to a minimum, the image actually takes up the entire card, some basic contact information is overlayed on top of the wall.
Rear: My original design included a list of the events I photograph, it listed: weddings, christenings, baptisms, event, families, portraiture, corporate, product, real estate, etc, etc. My final design as you can see omitted all these leaving white space or room for notes. This is just as important as the card itself. If you don’t believe me, just go through all the business cards you have kept and see how many have additional information written on them either by yourself or the person that gave it to you.
Many times there’s something additional I want to add when I meet someone and give them my card, writing down my suggestion for a digital camera, the web address of one of my regular haunts, one of my favourite restaurants, or even an on-the-fly quote.
Business cards are an inexpensive and very effective form of marketing, and here’s a few quick tips for you:
- always give 2 cards, one for them to keep (with the notes you wrote on them) and one they may pass onto someone they know (with notes of their own).
- give 4-5 cards to your clients with their final product. Since they’re happy with your work they’ll have no problems passing your contact information onto their family and friends.
- keep them in your wallet, camera bag, car, home, studio, lunch box. No matter where you are, make sure you never have to say “I don’t have one with me”.
November 6th, 2007 05:48
Hey John, I just wanted to stop on by and thank you for the birthday wishes. And oh yes I had a beer for you last night or was it wine? I don’t remember wither way I’m paying for it today.
I love the new business card design, nice touch in leaving room for notes. I think you are the only one who can actually capture that shot of a child in the baptismal font.
And one more thing your lighting on mom and child portrait ROCKS. Great use of flash man.
Take care buddy and wish the family the best.
From across the pond
Christos